King Faisal Specialist Hospital Case Study

‌King Faisal Specialist Hospital & Research Center provides the highest level of specialized healthcare in an integrated educational and research setting. Saudi Arabia’s King Faisal Specialist Hospital and Research Center (KFSHRC) has ranked 20th globally and the first in the Middle East and Africa in Brand Finance’s 2023 ranking of the world’s best healthcare institutions

12%

Revenue

‌10%

Instant Increase in
Customer Satisfaction

Brand Image &
Workforce Productivity

Upskillable proved to be a game-changer for us ”

Upskillable has helped us identify candidates with the best potential to become suitable ambassadors for hospitals. We fell in love with the evaluations and reports we received, and we were able to train the right people to become ambassadors for King Faisal Specialist Hospital.

Rana Abdulrahman Al-Jabrani

CHALLENGES

‌Casting the Right Ambassador: Navigating the
Challenges of Identifying the Perfect Fit for Your Brand

‌King Faisal Hospital faced various challenges that necessitated immediate intervention. Initially, the process of selecting healthcare brand ambassadors was challenging due to the high caliber of talent within the organization. Subsequently, defining the roles and responsibilities of the healthcare brand ambassadors posed a significant hurdle as a clear delineation of their scope, expectations, and limitations was unavailable. Moreover, aligning the responsibilities of the healthcare brand ambassadors with the hospital’s values, messaging, and goals was a delicate process, which required special attention to avoid any confusion or mixed messages. These challenges demanded a prompt resolution to ensure that the organization functions smoothly and effectively.

APPROACH

An Efficient Approach to Identify the
Most Suitable Ambassadors

‌Upskillable’s intervention resolved the challenges being faced while selecting healthcare brand ambassadors for King Faisal Hospital. First task was to clearly define the role and responsibilities of the ambassadors, identifying the required skills and experience necessary for the position.

Next, a comprehensive selection criteria was developed and suitable assessments for the selection process were identified. The Upskillable Virtual Reasoning Assessment was employed to screen out potential candidates, with results displayed in an easy-to-understand and comparative manner.

Finally, the Upskillable Personality Assessment was used to nominate candidates that possessed the necessary abilities, skills, and capabilities to serve as King Faisal Hospital’s Healthcare Ambassadors. Our solution offered a streamlined and efficient approach to identify the most suitable candidates for the role, ensuring that the hospital’s brand was accurately represented by competent and capable ambassadors.

RESULTS

‌Brand Ambassadors = Business
Success. Period.

‌Upskillable’s expertise and collaboration generated valuable insights into the King Faisal Hospital’s employee strengths, weaknesses, and potential areas for improvement. This knowledge facilitated the identification of highly capable and skilled employees as Healthcare Ambassadors, thereby enhancing the organization’s brand image. The identification of skill gaps and the development of a Training and Development plan resulted in a more efficient and productive workforce.

Overall, Upskillable enabled King Faisal Hospital to gain a competitive edge in the healthcare industry, resulting in an improved brand image and organizational performance. Our team is proud to have delivered a solution that not only met the project objectives but also provided long-term benefits to the organization beyond the scope of the project.

12%

Revenue

‌10%

Instant Increase in
Customer Satisfaction

Brand Image &
Workforce Productivity